Less than a week after 15.6 million viewers watched “Dolly Parton’s Coat of Many Colors,” NBC is giving families another chance to watch the TV movie with an encore special presentation Christmas Day at 9/8c.
“I hoped to bring some families together so they could sit and watch a move like this. I really wanted to celebrate the people, my whole family, who made me who and what I am today. I’m so blessed and thankful for everyone who watched and I hope this story reaches many, many more when NBC shows it Christmas night,” said Parton.
“Dolly Parton’s Coat of Many Colors” ranks as the most-watched film on the four broadcast networks in more than six years with 13 million viewers during the initial Dec. 10 broadcast, and Nielsen live +3 nudging the total up by 2.5 million to an overall 15.6 million, plus a 27% hike that nudged the 18-49 demo from a 1.8 to 2.3. L+3 ratings measure live viewing plus DVR viewing up to three days later.
The film is set in the Tennessee Great Smoky Mountains in 1955. It is neither a biopic nor musical about Parton’s whole life and performing career, but rather a family-oriented faith-based story about the incidents in her and her family’s life around the time she was 9 years old.
“Dolly Parton’s Coat of Many Colors” is the first in a planned series of TV movies inspired by the country music icon’s songs.
The TV movie is available to watch now on NBC.com, NBC apps and Set-Top Box On Demand.